Chrystal Graham: Februari 2012

Selasa, 28 Februari 2012

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Roget's Thesaurus is the world's most famous and trusted word-finder. First published in 1852 it has now sold over 32 million copies worldwide and has become the indispensable desk companion for generations of speakers and writers of English. Unlike most other thesauruses, it groups words thematically rather than in a straight A-Z sequence, thus offering the writer and speaker a much more creative and subtle means of finding new ways to express their thoughts: it is essential for anyone who wants to improve their command, creative use and enjoyment of English, and is perfect for composing speeches, or for writing all manner of prose and poetry. It remains, definitively, a writer's best friend. Roget's Thesaurus is part of the Penguin Reference Library and draws on over 70 years of experience in bringing reliable, useful and clear information to millions of readers around the world - making knowledge everybody's property.

Sales Rank: #478079 in Books
Published on: 2006-08-29
Released on: 2006-08-29
Format: International Edition
Original language: English
Number of items: 1
Dimensions: 9.45" h x 2.44" w x 6.38" l, .0 pounds
Binding: Hardcover
1232 pages

Review
The last edition sold over 45000 copies in hardback in the UK alone and more than 32 million copies have been sold since its first publication in 1852.

About the Author
George Davidson is a former senior editor with Chambers Harrap. In addition to writing dictionaries and thesauruses, he is the author of five books on English grammar, usage, spelling and vocabulary. He lives in Edinburgh.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Showed some age, otherwise fine.
By FRANK DENNIS
I was already familiar with Roget's Thesaurus, so I got what I expected. My copy is probably about ten or eleven years old (Editor's preface is dated 2002) and other than somewhat more beige discoloration of the pages that one might expect, the book arrived in good condition including the binding and pages free of former owner's notations or blemishes.

0 of 0 people found the following review helpful.
Roget's Thesaurus
By michael daly
This was a gift for my wife a crossword addict! It arrived promptly in excellent condition and is the hard back edition of the current paperback Thesaurus. Davidson's compilation and the layout make it extremely user friendly and she is delighted with the purchase. The service fron the supplier was excellent and highly recommended

0 of 0 people found the following review helpful.
Excellent resource
By C. Thomas
This is an excellent resource. The entries are arranged thematically and have many more possibilities than standard Roget's. Great high school graduation gift.

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Kamis, 23 Februari 2012

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Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?

Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.

Sales Rank: #1154653 in Books
Brand: Brand: Nicholas Brealey Publishing
Published on: 2013-09-26
Released on: 2013-09-26
Original language: English
Number of items: 1
Dimensions: 9.25" h x 1.00" w x 6.00" l, .0 pounds
Binding: Paperback
228 pages

Features

Used Book in Good Condition

Review
"Fascinating work...some of the information in this book is quite scary! Dr. David Lewis examines the latest neuroscience and analyzes the shopping experience like never before. I challenge anyone to read this and not see things a little differently."—Vicki St. Clair, Host, Conversations Live with Vicki St. Clair

“In his new book, The Brain Sell: When Science Meets Shopping, Dr. Lewis guides readers through the world of neuromarketing and explains the techniques and tools that advertisers use to influence consumers. This inside look at how businesses can utilize subconscious methods of persuasion offers new and exciting possibilities for marketers and entrepreneurs alike. Don’t miss it!”—Roger Dooley, author of Brainfluence

"Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions, using smells, colors, catchy slogans, unconscious biases and even subliminal messaging, to get us to buy things."—Scientific American Mind

"In The Brain Sell, you can take a dive into how consumer psychology impacts ad viewing, consideration, and purchasing, which reflects the things marketers are doing right (and wrong). And better yet, he does it all from the perspective of the digital marketing trend, bringing tried and true principles into the modern day, still holding their own.”—60SecondMarketer.com

"David Lewis is pre-eminent among...marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colors to subliminal priming."—Financial Times

"It's a captivating read that's not just educational it will help you explain the 'art' of what you do in 'scientific' terms a very valuable skill. After a brief neuromarketing history lesson, the book covers how understanding the brain and emotional reactions has applications not just in shop layouts but in all aspects of brand-building, interactive marketing and gamification."—Mat Braddy, Chief Marketing Officer for Just Eat, for Marketing Magazine

"The book shows in fascinating detail, virtually every aspect of your shopping experience may well have been scientifically, psychologically, controlled with the aim of triggering complex emotional responses. An illuminating insight into exactly how they do it and the scientific research that helps them do it."—MENSA Magazine

"Full of the fruits of years of intensive testing, and anyone can benefit from it, including consumers themselves. Who does not want to know how the big companies brainwash us in to buying their products? Marketers have even more to learn, whether they work in digital marketing or whether they focus on the bricks and mortar experience. A rare 10/10 rating The Brain Sell changes the way you look at the world and stays ingrained in your brain forever."—Social Bookshelves

About the Author
Dr. David Lewis is a Chartered Psychologist and co-founder and Director of Research at the independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse (Random House UK/Harvard University Press), David has been dubbed the 'father of neuromarketing' for his pioneering studies on analyzing brain activity for research and commercial purposes.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Examples are backed up by scientific research
By Robert Agostinho
We all know that advertisers use psychology in creating their ads, this book helps people to better understand what methods these advertisers use and how we, as a consuming public can protect ourselves from these tricks, or turn the tables and get a better deal when shopping. Some of the methods are pretty well known and others are more "below the surface" so to speak. The examples are backed up by scientific studies, not just anecdotes, so one can feel sure of themselves when confronting a sales person who might be trying to use undue persuasion.

1 of 1 people found the following review helpful.
THE BRAIN SELL
By Robb Lamb
"The Brain Sell" is a most welcomed, copper-fastened sequel to Vance Packard's 1957 book "The Hidden Persuaders". The book is informative, a guide, a revelation, and alarming. "The Brain Sell" is a required reading for those searching for an insight to media manipulation and its collateral effects and controls.

"The Brain Sell" is a genuinely important book, superbly researched, and convincingly argued, earning and deserving the widest possible readership. Robb Lamb

1 of 2 people found the following review helpful.
Made a perfect gift for my nephew in college!
By Maria
I bought this as a gift for my nephew in university - not sure if he'd like it or not as he is so busy with College books he often doesn't have time to read a 'regular book' outside of school materials.
Well this turned out PERFECT. He not only started to read it but thanked me for it and said this is really good Maria, it applies to business so well.

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Rabu, 22 Februari 2012

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Published on: 2006-08-11
Original language: French
Dimensions: 14.61" h x 11.65" w x 9.53" l,
Binding: Paperback

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Sales Rank: #7200180 in Books
Published on: 1992
Binding: Hardcover

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For centuries after a nuclear war destroyed the Earth, the human race has lived on spaceships far above the radioactive surface. Now, for one hundred juvenile delinquents, it's time to return home. Their mission: recolonize the savage land. The future of humanity rests in their hands.
Read the series that inspired the hit TV show. The 100, Day 21, and Homecoming are gathered together for the first time in this striking boxed set, perfect for fans and series newcomers alike.

Sales Rank: #15800 in Books
Published on: 2016-01-05
Released on: 2016-01-05
Format: Box set
Original language: English
Number of items: 3
Dimensions: 8.33" h x 2.75" w x 5.50" l, .0 pounds
Binding: Paperback
1008 pages

Review
Praise for The 100:"Dark and riveting...A mash-up of The Lord of the Flies, Across the Universe, and The Hunger Games."
―Booklist

"Morgan's weave of pop-culture elements and politics make for a gripping read."―SLJ

About the Author
Kass Morgan received a bachelor's degree from Brown University and a master's from Oxford University. She currently works as an editor and lives in Brooklyn, New York.

Most helpful customer reviews

22 of 24 people found the following review helpful.
good books
By jade weston
i love this tv show, so i decided to get the books. very good, but also very different (no Finn, many new characters). however these are great books.

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Organic Chemistry Concepts and Applications for Medicinal Chemistry, by Joseph E. Rice

Ebook Organic Chemistry Concepts and Applications for Medicinal Chemistry, by Joseph E. Rice

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Organic Chemistry Concepts and Applications for Medicinal Chemistry provides a valuable refresher for understanding the relationship between chemical bonding and those molecular properties that help to determine medicinal activity. This book explores the basic aspects of structural organic chemistry without going into the various classes of reactions. Two medicinal chemistry concepts are also introduced: partition coefficients and the nomenclature of cyclic and polycyclic ring systems that comprise a large number of drug molecules. Given the systematic name of a drug, the reader is guided through the process of drawing an accurate chemical structure. By emphasizing the relationship between structure and properties, this book gives readers the connections to more fully comprehend, retain, apply, and build upon their organic chemistry background in further chemistry study, practice, and exams.

Focused approach to review those organic chemistry concepts that are most important for medicinal chemistry practice and understanding
Accessible content to refresh the reader's knowledge of bonding, structure, functional groups, stereochemistry, and more
Appropriate level of coverage for students in organic chemistry, medicinal chemistry, and related areas; individuals seeking content review for graduate and medical courses and exams; pharmaceutical patent attorneys; and chemists and scientists requiring a review of pertinent material

Sales Rank: #1212271 in Books
Published on: 2014-05-20
Released on: 2014-05-06
Original language: English
Number of items: 1
Dimensions: 9.00" h x .50" w x 6.00" l, .80 pounds
Binding: Paperback
224 pages

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Jumat, 03 Februari 2012

[U666.Ebook] Free PDF Medical Epidemiology: Population Health and Effective Health Care, Fifth Edition (LANGE Basic Science), by Raymond Greenberg, Stephen Dani

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A succinct and compelling discussion of epidemiology and its role in clinical medicine

Medical Epidemiology provides a complete overview of the principles and concepts of epidemiology and illustrates the contemporary relationship between population-based science and the care of patients. Readers will find the most current information on patterns of disease occurrence and risk factors – all clearly linked to clinical practice through the use of Patient Profiles that appear in every chapter.

It is the perfect primer for use in epidemiology courses for medical and allied health students as it utilizes a concise, straightforward, building-block approach to teaching. Epidemiologic concepts are illustrated through the full range of clinical areas and topics, including infectious diseases, cancer, Alzheimer’s disease, and perinatal disorders. Learning aids include Key Concepts that appear in every chapter; numerous tables, figures, and diagrams; statistical equations; chapter-ending Summaries; and USMLE-style study questions. The fifth edition has been completed revised with new editors and authors and substantial updates to every chapter that reflect the tremendous advances that have occurred since the last edition. Giving the book a stronger clinical focus by including more information about evaluating, summarizing, and using clinical evidence for improved patient care and outcomes.

Excellent for course review and USMLE preparation
Explores the epidemiologic implications of emerging issues such as SARS and bioterrorism

Sales Rank: #357364 in eBooks
Published on: 2015-05-15
Released on: 2015-04-29
Format: Kindle eBook

About the Author

Raymond S. Greenberg, MD, PhD is President of the Medical University of South Carolina. While nationally recognized for his cancer research, Dr. Greenberg has also authored nearly 150 scientific publications. Additionally, Dr. Greenberg is an active participant on several national scientific advisory boards.

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1 of 1 people found the following review helpful.
Good purchase for my master program
By Carlos
All the chapters of the book are fully new, the information is well explained. Good purchase for my master program.

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